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Media
Publishing in the Platform Era
TikTok taps BuzzFeed to produce the first sponsored weekly live shows on the platform
November 23, 2021
Marketing on Platforms
How 2021 taught Gallery Media to quickly adapt its TikTok playbook
November 23, 2021
The Programmatic Marketer
Here’s why Outbrain is buying Video Intelligence for $55 million
November 22, 2021
Future of Measurement
‘The beginning of a trend’: Performance metrics begin creeping into different parts of publishers’ ad deals
November 22, 2021
Member Exclusive
Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands
November 22, 2021
Subscriptions
Inside the in-person return of Pop-Up Magazine and how the storytelling tour rekindled a community of fans
November 19, 2021
Content & Commerce
Why publishers are introducing (and growing) product box programs
November 19, 2021
Media
‘We can do this for all of our sports’: With Gameday Central, the Philadelphia Inquirer bets on live streaming video sports coverage
November 18, 2021
Member Exclusive
Media Briefing: Publishers are adopting a Tuesday-Thursday in-person workweek
November 18, 2021
Evolving Agencies
Why proper use of contextual targeting needs to focus on mindset more than metadata, report
November 17, 2021
The Programmatic Publisher
How small Black- and Latinx-owned print publications created digital advertising businesses through the Google News Initiative
November 16, 2021
Equality and Opportunity
How Vice Media Group’s Daisy Auger-Dominguez has put DE&I plans into practice
November 16, 2021
Beyond Ads
‘There is room for challengers’: Team Whistle looks to OTT and CTV to boost its agency business
November 16, 2021
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