Digiday+ Member Article

Facebook’s recent announcement that it would alter its algorithm to favor posts from friends and family prompted publishers to re-evaluate their audience strategies. As traffic from Facebook declines, many publishers are looking to other platforms to pick up the slack.

Digiday conducted an online survey of media executives to see what platforms they are prioritizing in the wake of Facebook’s algorithm changes. Apple News had a slight edge over Facebook, while Flipboard and Snapchat were an afterthought.

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