Digiday+ Member Article

At the Digiday Hot Topic: Future of TV event last week in New York City, we sat down with over 60 media, television, and advertising executives from major companies to better understand the over-the-top TV landscape. Check out our earlier research on Facebook Watch’s potential to overcome YouTube here. Learn more about our upcoming events here.

Quick Takeaways:

  • HBO leads all TV networks in OTT according to 52 percent of respondents
  • YouTube TV edges out Hulu TV as the online TV service with the most promise

As Over-the-top, or OTT, viewing has become mainstream with major players Netflix and Amazon acquiring millions of subscribers, the race is on for TV networks to establish their own OTT products before it’s too late. According to respondents of a Digiday survey, over half of all respondents believe that HBO Now is the TV network performing best in the OTT space.

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