In February 2017, Facebook CEO Mark Zuckerberg boldly declared, “I see video as a megatrend. That’s why I’m going to keep putting video first across our family of apps.”

Facebook Watch launched in August 2017 with 30 content partners, and Facebook was reportedly willing to spend as much as $1 billion to fund original shows for Watch. Despite the massive investment, the question remains: Will Watch ever challenge YouTube’s dominance in online video? In an online survey of 43 Digiday+ members, about 1 in 5 (21 percent) thought Watch could take on YouTube.

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