Digiday+ Member Article

At the Digiday Publishing Summit Europe last month in Monaco, we sat down with over 80 European publishing executives to learn more about how publishers are adapting their strategies to Facebook’s news feed algorithm change. Check out our earlier research on the video platform publishers are looking to use in 2018 here. Learn more about our upcoming events here.

Quick takeaways:

  • Only 6 percent of respondents to Digiday’s survey at the event expect Facebook’s algorithm change to significantly affect their audience size.
  • Thirty percent won’t make any changes to their existing Facebook strategy.
  • Thirty percent will use other social platforms more and Facebook less.

News of Facebook’s algorithm change travels slowly
Many publishers in the U.K. were shocked to learn about Facebook’s changes to its news feed algorithm, which would reduce the organic reach of publishers’ content on the platform. Although Facebook was no longer the greatest source of referral traffic for publishers before the change, some had built their business strategy around the platform. Digiday polled publishers to see how Facebook’s change would affect their audience size, with 6 percent believing it would have at least a significant impact.

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