At the Digiday Publishing Summit event in Monaco last month, we sat down with over 80 European publishing executives to learn more about the General Data Protection Regulation, platforms, programmatic and revenue streams. Check out our earlier research on which platforms publishers believe can replace Facebook here. Learn more about our upcoming events here.
- Respondents to Digiday’s survey from the event say they’re now less worried about the GDPR and ePrivacy Regulation than in October of 2017.
- Sixty-seven percent plan to continue using the cookie-consent banners they already deploy to obtain consent from users under the GDPR.
- Thirty-one percent are planning on using “legitimate business interest” as a method to retain consumers data under the GDPR.
GDPR and ePrivacy are of equal concern, but ambivalence is growing
Publishers are still unsure of how the GDPR will affect their businesses as GDPR enforcement looms on May 25. That said, publisher attitudes toward the GDPR and the ePrivacy Regulation have remained relatively consistent since October.