At the Digiday Hot Topic: Commerce for Publishers event in May in New York City, we surveyed 53 publisher executives to learn how publishers are approaching commerce initiatives. Check out our earlier research on where publishers get their revenues here. Learn more about our upcoming events here.
- Just over half of publishers surveyed said at least 75 percent of their commerce revenue comes from affiliate sales.
- Forty percent said their websites had an online store.
- Only 17 percent sells products on Amazon.
Given that few publishers operate brick-and-mortar stores, the bulk of their commerce revenue comes from e-commerce. Based on earlier research from 133 publishers at the Digiday Publishing Summit in March, 43 percent of companies reported e-commerce revenues. While publishers have conducted e-commerce sales for years, e-commerce is often just a small portion of a company’s revenues. Only 4 percent of the publishers that reported e-commerce revenues said more than 50 percent of their revenues came from e-commerce.