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Media Buying
Evolving Agencies
Canadian indie Salt XC expands its U.S. presence with purchase of Craft & Commerce
February 11, 2026
Member Exclusive
Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?
February 10, 2026
Evolving Agencies
‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
February 10, 2026
Marketing in Sports
Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena
February 10, 2026
The Programmatic Marketer
The case for and against bringing programmatic in-house
February 9, 2026
Member Exclusive
Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?
February 9, 2026
Super Bowl
GLP-1 draws pharma advertisers to double down on the Super Bowl
February 6, 2026
Marketing in Sports
Programmatic is drawing more brands to this year’s Winter Olympics
February 6, 2026
Marketing in Sports
WPP Media beefs up its sports insights prowess with new partnership with Genius Sports
February 6, 2026
Marketing in Sports
Despite saturated live sports calendar, Super Bowl remains north star for brands
February 5, 2026
The Programmatic Publisher
Hearst rethinks brand safety to unlock news ad yield
February 5, 2026
The Programmatic Marketer
Lego is building out an in-house programmatic team
February 4, 2026
Member Exclusive
Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising
February 3, 2026
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