Join us at the Digiday Publishing Summit from March 24-26 in Vail
The Yoox Net-a-Porter Group is interested in more than having a conversation with customers on WhatsApp.
On Thursday, CEO Federico Marchetti announced the company’s plans to sell luxury goods on the platform, which has a reported 1 billion active users. Through its Fashion & Luxury Innovation Committee, a group of YNAP and brand executives that work with strategic partner IBM on new e-commerce solutions, the company is building its own technology to sell products through the app.
More in Marketing
‘It drives sales’: Amidst DEI dismantling, Hyundai maintains multicultural marketing, spend commitments
In light of changes to corporate and federal diversity, equity and inclusion policies, Hyundai says its multicultural marketing efforts and budget commitments will remain in place.
Bold call: The holdco era is over. The operating company age is here — for real this time
If all this sounds familiar it’s because agency CEOs have been preaching the gospel of operating models for years.
What it takes to get paid by YouTube, TikTok and other social platforms
Digiday has the lowdown on which platforms are offering what revenue share models and creator funds.