Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
The Yoox Net-a-Porter Group is interested in more than having a conversation with customers on WhatsApp.
On Thursday, CEO Federico Marchetti announced the company’s plans to sell luxury goods on the platform, which has a reported 1 billion active users. Through its Fashion & Luxury Innovation Committee, a group of YNAP and brand executives that work with strategic partner IBM on new e-commerce solutions, the company is building its own technology to sell products through the app.
More in Marketing
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.
What does media spend look like for 2026? It could be worse — and it might be
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.