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Hilary Milnes
retail editor
hilary@digiday.com
@hilarymilnes
The Amazon Effect
Amazon offered vendors ‘Amazon’s Choice’ labels in return for ad spending and lower prices
By
Hilary Milnes
Modern Retail
‘A slippery slope’: Amazon wants to control third-party sellers’ product pricing
By
Hilary Milnes
Modern Retail
Faced with rising online costs, DTC brands are now spending more money on traditional marketing channels
By
Hilary Milnes
Modern Retail
FedEx-Amazon break up is just the beginning of a bigger fight against retail giant
By
Hilary Milnes
Modern Retail
How Zappos used AI to rebuild its search engine
By
Hilary Milnes
Modern Retail
Nearly a billion-dollar brand, Athleta is ramping up its marketing spending
By
Hilary Milnes
Modern Retail
Inside Nuuly, Urban Outfitters’ attempt to take on the rental clothing market
By
Hilary Milnes
Modern Retail
Cheatsheet: Amazon attributes second-quarter sales growth to one-day Prime shipping
By
Hilary Milnes
Modern Retail
‘It’s safer to sell pickaxes than mine for gold’: New infrastructure companies are capitalizing on the DTC boom
By
Hilary Milnes
Modern Retail
ThirdLove’s first physical store is about marketing as much as finding new customers
By
Hilary Milnes
Modern Retail
Inside Amazon’s internal initiative to woo DTC brands
By
Hilary Milnes
Modern Retail
On Prime Day, Amazon is prioritizing exclusive products and first-party vendors
By
Hilary Milnes
Modern Retail
‘Be realistic’: Inside the role of Amazon account managers
By
Hilary Milnes
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