Hilary Milnes

retail editor

hilary@digiday.com @hilarymilnes

The Amazon Effect

Amazon offered vendors ‘Amazon’s Choice’ labels in return for ad spending and lower prices

By Hilary Milnes
Modern Retail

‘A slippery slope’: Amazon wants to control third-party sellers’ product pricing

By Hilary Milnes
Modern Retail

Faced with rising online costs, DTC brands are now spending more money on traditional marketing channels

By Hilary Milnes
Modern Retail

FedEx-Amazon break up is just the beginning of a bigger fight against retail giant

By Hilary Milnes
Modern Retail

How Zappos used AI to rebuild its search engine

By Hilary Milnes
Modern Retail

Nearly a billion-dollar brand, Athleta is ramping up its marketing spending

By Hilary Milnes
Modern Retail

Inside Nuuly, Urban Outfitters’ attempt to take on the rental clothing market

By Hilary Milnes
Modern Retail

Cheatsheet: Amazon attributes second-quarter sales growth to one-day Prime shipping

By Hilary Milnes
Modern Retail

‘It’s safer to sell pickaxes than mine for gold’: New infrastructure companies are capitalizing on the DTC boom

By Hilary Milnes
Modern Retail

ThirdLove’s first physical store is about marketing as much as finding new customers

By Hilary Milnes
Modern Retail

Inside Amazon’s internal initiative to woo DTC brands

By Hilary Milnes
Modern Retail

On Prime Day, Amazon is prioritizing exclusive products and first-party vendors

By Hilary Milnes
Modern Retail

‘Be realistic’: Inside the role of Amazon account managers

By Hilary Milnes

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