Lock in a year of Digiday+ for 35% less. Ends June 5.
Snap Inc. is going to great lengths to make sure its techie toy for the face, Snapchat Spectacles, lands with a bang.
The San Francisco-based social media platform announced its first product, Spectacles, in September. The sunglasses, which sell for $130, come in three colors — black, teal and coral — and resemble an unassuming pair of shades you might pick up at Urban Outfitters. The fashionable look of Spectacles was no accident: Snap worked with Vergence Labs, a startup specializing in high-tech but still appealing eyewear, in creating them.
To read the rest of this story, please visit Glossy.
More in Marketing
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
The father of the web urges social platforms to stop building addictive products and to embrace an agentic future that values individuals over outcomes.
OpenAI turns on cost-per-action ads inside ChatGPT
Cost-per-action (CPA) is the first real sign that the platform is now embracing performance advertising.
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.