Snap Inc. is going to great lengths to make sure its techie toy for the face, Snapchat Spectacles, lands with a bang.
The San Francisco-based social media platform announced its first product, Spectacles, in September. The sunglasses, which sell for $130, come in three colors — black, teal and coral — and resemble an unassuming pair of shades you might pick up at Urban Outfitters. The fashionable look of Spectacles was no accident: Snap worked with Vergence Labs, a startup specializing in high-tech but still appealing eyewear, in creating them.
To read the rest of this story, please visit Glossy.
More in Marketing
Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.
Nearly 30% of holiday budgets expected to be spent by the end of October
Per a new report from Deloitte, 28% of shoppers’ budgets are expected to be exhausted by the end of October.
Apple finally explains its Safari block, and identity companies are in its sights
As Apple spells out its case for blocking identity companies in Safari, its job board shows an ads business with big plans.