Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Snap Inc. is going to great lengths to make sure its techie toy for the face, Snapchat Spectacles, lands with a bang.
The San Francisco-based social media platform announced its first product, Spectacles, in September. The sunglasses, which sell for $130, come in three colors — black, teal and coral — and resemble an unassuming pair of shades you might pick up at Urban Outfitters. The fashionable look of Spectacles was no accident: Snap worked with Vergence Labs, a startup specializing in high-tech but still appealing eyewear, in creating them.
To read the rest of this story, please visit Glossy.
More in Marketing
Behind the rise of the chief productivity officer and what it means for companies and employees
The CPO is envisioned as the leader who orchestrates people and technology together to drive business outcomes.
OpenX redraws the SSP-agency relationship
The gradual realignment of programmatic’s middlemen discussed at Digiday’s Programmatic Marketing Summit.
Omnicom’s reshuffled leadership emerges as the ad industry’s new power players
Omnicom’s Black Monday saw thousands of jobs cut, and a chosen few put in charge of what is now the world’s largest marketing services group. They face a number of challenges, however.