Connect with execs from Axios, The New York Times, Paramount and more.
Snap Inc. is going to great lengths to make sure its techie toy for the face, Snapchat Spectacles, lands with a bang.
The San Francisco-based social media platform announced its first product, Spectacles, in September. The sunglasses, which sell for $130, come in three colors — black, teal and coral — and resemble an unassuming pair of shades you might pick up at Urban Outfitters. The fashionable look of Spectacles was no accident: Snap worked with Vergence Labs, a startup specializing in high-tech but still appealing eyewear, in creating them.
To read the rest of this story, please visit Glossy.
More in Marketing
Dentsu strikes Meta deal to build plumbing for mass influencer activation
Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem.
“Brands recognize the cultural dominance of podcasts”: global podcaster Mel Robbins talks AI, ad budgets and audience ownership
The global podcaster sat down with Digiday during her first-ever Cannes Lions — an event she now knows holds real value.
Dollar Shave Club’s bet: AI makes agencies optional, not obsolete
Dollar Shave Club makes 90% of its advertising in-house. AI is coming for the other 10%.