Following a buzzy New York Fashion Week debut, Raf Simons is continuing to ride the wave of success he’s been on since taking over the helm of Calvin Klein.
Over the course of just a few months, Simons has managed to breathe life into a stale brand, which was suffering from a lack of cohesive vision over a fractured portfolio of companies. Simons, the former creative director at Dior, has wasted no time in using his fashion prowess to help transform Calvin Klein and put the company back on the industry’s radar. In some regards, Simons pulled an Alessandro Michele, who radically transformed Gucci upon being named creative director in 2015 (though Michele’s unique aesthetic and leadership style are decidedly one-of-a-kind).
Here’s a rundown of the biggest moves Simons has made.
More in Marketing
In Graphic Detail: LLMs keep citing YouTube in search results
The videos getting cited reveal how different AI search can be from traditional Google search.
Marketers have bought into microdramas — but a lack of ROI might make them irrelevant
Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.
Some marketers see ‘no ceiling’ for beauty brands advertising in sports
By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands.