Only six seats remaining

Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4

REGISTER

The Raf Simons guide to transforming a brand

Following a buzzy New York Fashion Week debut, Raf Simons is continuing to ride the wave of success he’s been on since taking over the helm of Calvin Klein.

Over the course of just a few months, Simons has managed to breathe life into a stale brand, which was suffering from a lack of cohesive vision over a fractured portfolio of companies. Simons, the former creative director at Dior, has wasted no time in using his fashion prowess to help transform Calvin Klein and put the company back on the industry’s radar. In some regards, Simons pulled an Alessandro Michele, who radically transformed Gucci upon being named creative director in 2015 (though Michele’s unique aesthetic and leadership style are decidedly one-of-a-kind).

Here’s a rundown of the biggest moves Simons has made.

 

More in Marketing

In Graphic Detail: The state of the marketing agency sector

Revenue figures from Omnicom, Publicis and Havas, and new employment stats, offer a snapshot on a quickly evolving industry.

Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.

Future of Marketing Briefing: The mental gymnastics of principal media

Welcome to the psychological CrossFit class of modern marketing. Here’s how marketers are learning to move through it.