SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

The Raf Simons guide to transforming a brand

Following a buzzy New York Fashion Week debut, Raf Simons is continuing to ride the wave of success he’s been on since taking over the helm of Calvin Klein.

Over the course of just a few months, Simons has managed to breathe life into a stale brand, which was suffering from a lack of cohesive vision over a fractured portfolio of companies. Simons, the former creative director at Dior, has wasted no time in using his fashion prowess to help transform Calvin Klein and put the company back on the industry’s radar. In some regards, Simons pulled an Alessandro Michele, who radically transformed Gucci upon being named creative director in 2015 (though Michele’s unique aesthetic and leadership style are decidedly one-of-a-kind).

Here’s a rundown of the biggest moves Simons has made.

 

More in Marketing

In Q1, marketers pivot to spending backed by AI and measurement

Q1 budget shifts reflect marketers’ growing focus on data, AI, measurement and where branding actually pays off.

GLP-1 draws pharma advertisers to double down on the Super Bowl

Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year

Food and beverage executives say a Super Bowl campaign sets the tone for the year.