Connect with execs from Axios, The New York Times, Paramount and more.
Following a buzzy New York Fashion Week debut, Raf Simons is continuing to ride the wave of success he’s been on since taking over the helm of Calvin Klein.
Over the course of just a few months, Simons has managed to breathe life into a stale brand, which was suffering from a lack of cohesive vision over a fractured portfolio of companies. Simons, the former creative director at Dior, has wasted no time in using his fashion prowess to help transform Calvin Klein and put the company back on the industry’s radar. In some regards, Simons pulled an Alessandro Michele, who radically transformed Gucci upon being named creative director in 2015 (though Michele’s unique aesthetic and leadership style are decidedly one-of-a-kind).
More in Marketing
SharkNinja’s new growth strategy runs through comedy creators
Why SharkNinja is chasing new buyers with comedy instead of a celebrity pitch.
What Ally Bank learned from building a sports marketing strategy before the market caught up
Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed.
NASCAR rebuilds its commercial engine to tempt back motorsports fans
Behind the scenes, the motorsport and racetrack business hopes a commercial refit and consumer-facing hero campaign can help it hold the line amid F1’s growing U.S. popularity.