Only nine seats remain

for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.

SECURE YOUR SEAT

The Raf Simons guide to transforming a brand

Following a buzzy New York Fashion Week debut, Raf Simons is continuing to ride the wave of success he’s been on since taking over the helm of Calvin Klein.

Over the course of just a few months, Simons has managed to breathe life into a stale brand, which was suffering from a lack of cohesive vision over a fractured portfolio of companies. Simons, the former creative director at Dior, has wasted no time in using his fashion prowess to help transform Calvin Klein and put the company back on the industry’s radar. In some regards, Simons pulled an Alessandro Michele, who radically transformed Gucci upon being named creative director in 2015 (though Michele’s unique aesthetic and leadership style are decidedly one-of-a-kind).

Here’s a rundown of the biggest moves Simons has made.

 

More in Marketing

TikTok’s Khartoon Weiss to exit the platform as its N. America lead of global business

Weiss, who was North America head of global business solutions at the company, is leaving on Friday, according to a memo shared with clients.

Aldi hires Instacart to power its U.S. website instead of developing it in-house

Aldi U.S. launched a new website and app powered by Instacart’s white-label e-commerce and fulfillment platform, Storefront Pro.

What OpenAI’s TBPN deal reveals about branded entertainment’s limits

Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy.