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‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle
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Bethany Biron

Junior Reporter, Glossy

bethany@digiday.com
  • Glossy

    How Choire Sicha is ushering in a new era of style coverage for The New York Times

    By Bethany Biron
  • Glossy

    How Draper James is using strategic partnerships to capitalize as a lifestyle brand

    By Bethany Biron
  • Glossy

    ‘Back to Basics’: The American Apparel guide to a brand comeback

    By Bethany Biron
  • Glossy

    Teen Vogue is ditching print, but it’s still making ‘magazine’ covers for Snapchat

    By Bethany Biron
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    The New York Times has a new ‘Truth’ ad for women’s equality

    By Bethany Biron
  • Glossy

    Bustle Digital Group ventures into streetwear with female-focused video series

    By Bethany Biron
  • Media

    How brands are using private-label fashion lines to compete with Amazon

    By Bethany Biron
  • Glossy

    Editor-in-chief Hanya Yanagihara on why T Magazine needed a ‘harder edge’

    By Bethany Biron
  • Glossy

    Clique co-founder Katherine Power on how to succeed in a new era of digital media

    By Bethany Biron
  • Glossy

    Inside American Fashion Network, the manufacturer spearheading speed-to-market

    By Bethany Biron
  • Glossy

    Phillip Picardi to lead Teen Vogue after Elaine Welteroth’s departure

    By Bethany Biron
  • Glossy

    How customer data is guiding Conde Nast’s marketing strategies

    By Bethany Biron
  • Glossy

    With The Ones, Zappos looks to woo female sneakerheads

    By Bethany Biron
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