Plus-size retailers are shifting their focus to the in-store experience

Eloquii is the latest plus-size retailer expanding into brick and mortar.

Taking a cue from brands like ModCloth — which opened its first store in Austin, Texas in December, offering all styles in sizes XXS to 4X — Eloquii is opening a temporary, experimental physical space in Arlington, Virginia this spring. The store is largely a response to consumer demand for a brick and mortar location, and will be open for three months at the Fashion Centre at Pentagon City, which serves the greater Washington, D.C. region. To read the rest of this story, please visit Glossy.

https://digiday.com/?p=218980

More in Marketing

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline

Agency marketers have historically been more skeptical toward TikTok than their brand marketer counterparts, and a Digiday+ Research survey found that agency spending on TikTok has fallen sharply in the last few months.

The Home Depot rebrands its retail media network in pitch for ad dollars

The Home Depot hosted its inaugural InFront, a play on the television industry’s UpFronts or NewFronts, digital media’s answer to the upfronts, for its retail media offering.

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options

Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.