Plus-size retailers are shifting their focus to the in-store experience
Eloquii is the latest plus-size retailer expanding into brick and mortar.
Taking a cue from brands like ModCloth — which opened its first store in Austin, Texas in December, offering all styles in sizes XXS to 4X — Eloquii is opening a temporary, experimental physical space in Arlington, Virginia this spring. The store is largely a response to consumer demand for a brick and mortar location, and will be open for three months at the Fashion Centre at Pentagon City, which serves the greater Washington, D.C. region. To read the rest of this story, please visit Glossy.
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