Eloquii is the latest plus-size retailer expanding into brick and mortar.
Taking a cue from brands like ModCloth — which opened its first store in Austin, Texas in December, offering all styles in sizes XXS to 4X — Eloquii is opening a temporary, experimental physical space in Arlington, Virginia this spring. The store is largely a response to consumer demand for a brick and mortar location, and will be open for three months at the Fashion Centre at Pentagon City, which serves the greater Washington, D.C. region. To read the rest of this story, please visit Glossy.
More in Marketing
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.
Agency AI pitches are starting to face harder questions
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.