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Forrester’s principal media report: It’s here to stay, so wise up on how to use it
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Marketing
Navigating Economic Instability
New partnerships, marketing fuel BNPL’s holiday surge
December 15, 2025
Member Exclusive
Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch
December 12, 2025
Brands in Culture
Netflix transforms former mall department stores into experiential venues
December 12, 2025
Member Exclusive
Future of Marketing Briefing: AI has created a new talent paradox in programmatic agencies
December 12, 2025
Retail Media Rewritten
How Costco stood against Trump’s agenda on tariffs, DEI this year
December 11, 2025
Generative AI
Brands look to experiential marketing as antidote to AI slop, digital fatigue
December 11, 2025
The Programmatic Marketer
Agencies push curation upstream, reclaiming control of the programmatic bidstream
December 10, 2025
The Programmatic Marketer
‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform
December 9, 2025
Marketing on Platforms
Why 2026 could be Snap’s biggest year yet – according to one exec
December 9, 2025
Digiday Programmatic Marketing Summit
‘We just did the math’: The new baseline for ad tech transparency
December 8, 2025
The Creator Economy
In Graphic Detail: Here’s what the creator economy is expected to look like in 2026
December 5, 2025
Brands in Culture
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
December 5, 2025
Member Exclusive
Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper
December 5, 2025
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