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Marketing
Brands in Culture
Why the Sundance Film Festival is becoming more important for marketers
January 24, 2025
Gaming & Esports
The TikTok outage caused TikTok Shop sales to spike, not sink
January 23, 2025
Evolving Agencies
Havas acquires sports marketing agency in first deal following stock exchange debut
January 23, 2025
Retail Revolution
Retail chain WHSmith brings first airport ad network into the specialty retail media race
January 22, 2025
The Programmatic Marketer
Amazon’s DSP ambition: Becoming the primary DSP for advertisers
January 22, 2025
Advertising around Politics
As Trump returns to the White House, media buyers clamp down on brand safety
January 22, 2025
The Creator Economy
Agencies have mixed feelings about using AI tools for product placements and influencer marketing
January 21, 2025
Gaming & Esports
What marketers need to know about Zepeto, the Korean metaverse platform
January 21, 2025
Member Exclusive
Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
January 21, 2025
Marketing on Platforms
Here are the winners and losers of TikTok’s U.S. shutdown drama
January 20, 2025
Marketing on Platforms
Here’s a guide for what marketers can do now with the back-and-forth of TikTok
January 20, 2025
Brands in Culture
CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
January 20, 2025
Generative AI
AI Briefing: Copyright battles bring Meta and OpenAI datasets under the microscope
January 20, 2025
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