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Marketing
Member Exclusive
Digiday+ Research roundup: Publishers’ revenue tactics and TikTok were 2024’s biggest topics
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Marketing in Sports
Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?
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WTF Series
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The Creator Economy
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Gaming & Esports
How the writers of ‘DC Heroes United’ are building a transmedia bridge between gaming and TV
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The Creator Economy
Uncertainty over TikTok’s U.S. future splinters creators and agencies
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In Graphic Detail: How Sia’s Clip It launch shows the power of Roblox for musicians
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Generative AI
Marketers have a new audience to worry about — large language models
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Evolving Agencies
Platform aspirations, legacy limitations: the agency holdco dilemma
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