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GLP-1 draws pharma advertisers to double down on the Super Bowl
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SHAPING WHAT’S NEXT IN MEDIA
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Marketing
Brands in Culture
Beverage brands update Dry January marketing based on changing consumer habits
January 16, 2026
Member Exclusive
Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
January 16, 2026
AI Revenue Generation
Mythbuster: What AI is not about to do in advertising
January 16, 2026
Brands in Culture
How The North Face, Vans and Timberland are trying to transform their businesses in 2026
January 15, 2026
The Programmatic Marketer
‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world
January 15, 2026
Modern Retail
How apparel brands aim to win the spotlight at the Winter Olympics
January 15, 2026
Generative AI
‘Intentionally being cautious’: Why the ad industry isn’t ready to let AI agents spend ad dollars
January 14, 2026
Retail Revolution
Walmart says ‘open partnerships’ are central to its AI strategy, while Amazon goes it alone
January 14, 2026
Super Bowl
The case for and against influencer-led Super Bowl ads
January 14, 2026
AI Revenue Generation
‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies
January 13, 2026
Marketing on Platforms
‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims
January 13, 2026
Digiday @ CES
CES 2026: Agentic AI hype vs. media buyers’ pragmatism
January 13, 2026
Brands in Culture
‘Amplified, and used against you’: Nike sat out the viral Maduro moment. That’s the point
January 13, 2026
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