Marketing
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Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024 • 4 min read -
The Home Depot rebrands its retail media network in pitch for ad dollars
March 29, 2024 • 4 min read -
Why the creator industry is setting its sights on on the small screen
March 27, 2024 • 4 min read -
Inside marketing’s elusive Quixote quest for digital ad transparency
March 26, 2024 • 8 min read -
Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
March 26, 2024 • 8 min read -
How Google’s entry into in-game advertising puts a spotlight on an industry in flux
March 26, 2024 • 4 min read -
Why Riot Games is scaling back its dream of becoming ‘the next Disney’
March 25, 2024 • 7 min read -
Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers
March 22, 2024 • 4 min read -
Best Western overhauls its data ahead of a cookie-less future
March 22, 2024 • 4 min read -
How media buyers view the retail media landscape — from Amazon to Walmart to Wawa
March 21, 2024 • 10 min read