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Marketing on Platforms
‘Eyeballs are shifting’: Why a DTC shapewear company is spending big on Pinterest and TikTok
February 17, 2022
Data & Privacy
The Rundown: What you should know now that Google is bringing its Privacy Sandbox to Android
February 16, 2022
Gaming & Esports
‘Community is at the heart of everything we do’: A Q&A with Twitch vp of trust and safety Angela Hession
February 16, 2022
Member Exclusive
Marketing Briefing: Will Coinbase’s Super Bowl QR code stunt make marketers rethink their ROI metrics for the big game?
February 15, 2022
Member Exclusive
CMO Summit Recap: Marketers brace to take on the metaverse in a big way
February 14, 2022
Retail Revolution
‘Building a direct relationship with the customer’: How Athleta is leveraging its online community to build brand awareness
February 14, 2022
Brands in Culture
‘Maximizing consumer engagement’: How DraftKings is using its Super Bowl advertising to differentiate and lift consumer engagement
February 11, 2022
Gaming & Esports
The Rundown: Crunching the numbers on brand ROI demands from esports activations
February 11, 2022
Marketing on Platforms
What a $6.5 million Super Bowl ad can buy in digital media
February 11, 2022
Managing Through Crisis
‘Stability, not flexibility’: Making sense of 2022’s ad spending narrative
February 10, 2022
Brands in Culture
‘Massive growth of hot and spicy snacks’: Frito-Lay’s SVP of brand marketing on the Super Bowl, turning Flamin’ Hot from a flavor to a brand
February 10, 2022
Marketing on Platforms
‘Still command a lot of time’: Why DTC brand Omaha Steaks remains bullish on Facebook and Instagram advertising
February 9, 2022
Gaming & Esports
‘The time is now for game streaming’: Q&A with Samsung head of product management for gaming Mike Lucero
February 9, 2022
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