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Marketing
Marketing on Platforms
Covid or allergies? Zyrtec wants to capture attention on the question with its first ad campaign in a decade
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Life Beyond the Cookie
‘I highly doubt this is the last deadline’: Why Google’s daunting balancing act leaves the cookie’s fate open-ended
July 28, 2022
Agency Culture
‘Equity is at the core of everything we do’: Black-owned agency founder on relaunching amid advertising’s lagging diversity stats
July 28, 2022
Gaming & Esports
Why gaming and esports management agency Loaded is expanding into brand consulting
July 27, 2022
Marketing on Platforms
Why KFC worked with Google to create a marketing strategy for its app
July 27, 2022
Marketing on Platforms
‘This isn’t a theoretical construct’: Brainlabs, Fanbytes CEOs on why influencer marketing can power global expansion
July 27, 2022
Digiday Podcast: The Return
‘The people doing the work suffered’: The Return Podcast, episode 1
July 27, 2022
Gaming & Esports
How Chipotle is using crypto and gaming as gateways to loyalty
July 27, 2022
Managing Through Crisis
Alternative attitudes towards M&A prevail as investors cool on the commoditized middle
July 26, 2022
Gaming & Esports
‘I’ve seen this play out in a bit of a different flavor’: Why an Activision Blizzard exec wanted to write the playbook on gaming marketing
July 26, 2022
Member Exclusive
Marketing Briefing: Flexibility, contingency plans are ‘biggest ask from clients’ amid economic uncertainty
July 26, 2022
The Programmatic Marketer
The Rundown: Singtel offloads Amobee to Tremor
July 26, 2022
Equality and Opportunity
‘Massive need’: Inside a new venture to attract ad dollars to diverse-owned media companies
July 25, 2022
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