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Marketing
Marketing on Platforms
Why Serotonin’s CEO believes brands should be taking a ‘Web2.5 approach’
March 1, 2022
Gaming & Esports
How FACEIT is turning its popular competitive gaming platform into inventory for esports ads
March 1, 2022
Brands in Culture
‘Prove success in the Bay Area’: Alaska Airlines is increasing its advertising in California with hopes of doing so nationally
February 28, 2022
Marketing on Platforms
Inside Reddit’s U.K. advertising growth ambitions
February 28, 2022
Marketing on Platforms
‘It’s not a peanut butter spread approach’: How advertisers are adapting to a more nuanced social landscape
February 28, 2022
Gaming & Esports
Why Super League is partnering with ad tech vendors to sell its holdings in the metaverse
February 25, 2022
Marketing
Public ad tech CEOs: ‘If you don’t need the capital right now, then wait’
February 25, 2022
Gaming & Esports
‘Winning is part of the culture’: A Q&A with Leonard Edwards, Evil Geniuses’ new head of global partnerships
February 24, 2022
Marketing on Platforms
How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’
February 24, 2022
Marketing on Platforms
How a DTC vitamin company is rethinking its media mix as CPMs continue to rise
February 23, 2022
Gaming & Esports
The Rundown: Why fighting games are an underutilized resource for esports-minded brands and their partners
February 23, 2022
Agency Culture
‘Never not on a pitch’: Staffers feel burnout amid agency pressure to pitch new business with fewer resources
February 22, 2022
The Programmatic Marketer
Singtel has appointed investment bank Moelis to explore a potential sale of Amobee
February 22, 2022
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