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Member Exclusive
Marketing Briefing: McDonald’s, Fender, others tap nostalgia marketing as ‘consumers are looking for a sort of escape’
October 18, 2022
Digiday @ Advertising Week
Advertising Week Briefing: Why marketers are using brevity to get Gen Z’s attention
October 18, 2022
Gaming & Esports
‘I love esports a lot, but I do not want to give up my life’: Seven confessions from inside gaming and esports media
October 18, 2022
Navigating Economic Instability
Orangetheory is focusing on marketing over brand-building to reinvigorate, grow membership
October 17, 2022
Gaming & Esports
Creators react to Twitch’s updated revenue share model
October 17, 2022
WTF Series
WTF are the ID-based vs. model-based approaches to data clean rooms?
October 17, 2022
Beyond Ads
ESPN bets big on TikTok to become ‘home of hockey’ for Gen Z fans
October 17, 2022
Digiday @ Advertising Week
Advertising Week Briefing: Economic uncertainty proves to be the ‘big elephant in the room’
October 17, 2022
Data & Privacy
Frustration, hope and confusion amid industry’s search for TCF answers
October 14, 2022
Gaming & Esports
Chess.com finds success with live esports activations
October 14, 2022
Business of TV
Netflix unveils its ad-supported product
October 14, 2022
Marketing on Platforms
On TikTok, DTC brand Crumbl Cookies looks to trends to target Gen Z
October 14, 2022
Marketing on Platforms
TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part
October 14, 2022
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