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Marketing
Navigating Economic Instability
Global economic crisis sparks reappraisal of online ad spending by brand marketers
August 2, 2022
Retail Revolution
The Rundown: Pinterest’s Q2 results show progress with shoppable ads and video content
August 2, 2022
Managing Through Crisis
The downturn ad economy: A tale of two narratives
August 1, 2022
Marketing on Platforms
After organic success on TikTok, more DTC brands are diversifying their budgets
August 1, 2022
Marketing on Platforms
Booking.com looks to stand out with Smiley brand as consumers return to travel
July 29, 2022
Experimental Channels
How a startup pet health company is using direct mail to break through the noisy digital landscape
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Gaming & Esports
Why succeeding in gaming is critical for Netflix’s long-term plans
July 29, 2022
Gaming & Esports
How a prominent streamer plans to make the metaverse marketing ecosystem more accessible to marketers
July 28, 2022
Marketing on Platforms
Covid or allergies? Zyrtec wants to capture attention on the question with its first ad campaign in a decade
July 28, 2022
Life Beyond the Cookie
‘I highly doubt this is the last deadline’: Why Google’s daunting balancing act leaves the cookie’s fate open-ended
July 28, 2022
Agency Culture
‘Equity is at the core of everything we do’: Black-owned agency founder on relaunching amid advertising’s lagging diversity stats
July 28, 2022
Gaming & Esports
Why gaming and esports management agency Loaded is expanding into brand consulting
July 27, 2022
Marketing on Platforms
Why KFC worked with Google to create a marketing strategy for its app
July 27, 2022
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