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Marketing
Marketing on Platforms
Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it
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The Creator Economy
Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
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Gaming & Esports
Why acquisitions could be the inevitable future for embattled in-game ad companies
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The Programmatic Marketer
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Gaming & Esports
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Marketing on Platforms
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Beyond Ads
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Beyond Ads
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Brands in Culture
The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
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Marketing on Platforms
With TikTok’s growing list of issues, should marketers think twice about the platform?
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Member Exclusive
Digiday+ Research: Agencies expect far less ad spend this year, despite increasing services
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