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Marketing
Beyond Ads
Why brands like Nascar are taking alternative approaches when working with college athletes
November 1, 2023
Marketing on Platforms
How TikTok plans to secure ad dollars for this year’s holiday season
November 1, 2023
Evolving Agencies
Why media agencies remain the cornerstone of holding group profitability
October 31, 2023
The Creator Economy
Why Cirque du Soleil is creating its own influencer network
October 31, 2023
Member Exclusive
Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships
October 31, 2023
Agency Culture
GroupM North America CEO Kirk McDonald exits in senior shake up
October 30, 2023
Beyond Ads
Inside Uber’s strategy with content creators to amplify its organic TikTok following
October 30, 2023
Marketing on Platforms
Behind the numbers: unmasking the complex reality of platform advertising
October 30, 2023
Brands in Culture
How Campbell’s Chunky soup brand sees the possibilities in sports marketing beyond live sports
October 27, 2023
The Programmatic Marketer
‘Capture what may go to outside tech providers’: WPP’s Mark Read says it will rival ad tech buyers
October 27, 2023
Marketing on Platforms
One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers
October 27, 2023
Gaming & Esports
How TikTok is using data to convince gaming brands to spend on the platform
October 27, 2023
Member Exclusive
Pitch deck: How FaZe Clan sold investors on its $725 million SPAC merger
October 26, 2023
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