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Evolving Agencies
Why media agencies remain the cornerstone of holding group profitability
October 31, 2023
The Creator Economy
Why Cirque du Soleil is creating its own influencer network
October 31, 2023
Member Exclusive
Marketing Briefing: How marketers are using AI to help the vetting process for potential influencer partnerships
October 31, 2023
Agency Culture
GroupM North America CEO Kirk McDonald exits in senior shake up
October 30, 2023
Beyond Ads
Inside Uber’s strategy with content creators to amplify its organic TikTok following
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Marketing on Platforms
Behind the numbers: unmasking the complex reality of platform advertising
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Brands in Culture
How Campbell’s Chunky soup brand sees the possibilities in sports marketing beyond live sports
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The Programmatic Marketer
‘Capture what may go to outside tech providers’: WPP’s Mark Read says it will rival ad tech buyers
October 27, 2023
Marketing on Platforms
One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers
October 27, 2023
Gaming & Esports
How TikTok is using data to convince gaming brands to spend on the platform
October 27, 2023
Member Exclusive
Pitch deck: How FaZe Clan sold investors on its $725 million SPAC merger
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Member Exclusive
Research Briefing: Brands, retailers back away from X on anniversary of Musk purchase
October 26, 2023
Marketing on Platforms
Amazon unboxes a suite of new media tools at its flagship advertising conference
October 25, 2023
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