The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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A year in: How agencies have adapted to a world without Google’s DoubleClick ID
August 16, 2019 • 5 min read -
‘Soft enforcement’: DSPs are beginning to enforce app-ads.txt
July 25, 2019 • 6 min read -
‘It’s a balancing act’: Media buyers want contextual targeting features to evolve further
July 4, 2019 • 5 min read -
Myth buster: Bid shading in first-price auctions is not all it appears
June 18, 2019 • 4 min read -
British Gas sees progress weaning itself off Google’s ad server
June 12, 2019 • 3 min read -
NBCUniversal offers refunds to programmatic advertisers following ad insertion error
June 10, 2019 • 7 min read -
How car brand MG gets the most out of its first-party data
June 6, 2019 • 3 min read -
S4’s Martin Sorrell: The battle in marketing today is for first-party data
June 4, 2019 • 4 min read