The Programmatic Marketer
The advent of programmatic has meant a shift in marketing, with many unanswered questions on how to best organize for automated digital marketing and what this means for transparency.
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As agencies go directly to SSPs, they are trimming the number they use
December 5, 2019 • 5 min read -
Firefox browser will block the IAB’s DigiTrust universal ID
November 26, 2019 • 4 min read -
‘We wanted to take control’: Inside Sony Pictures Entertainment’s in-house strategy
November 25, 2019 • 5 min read -
How Nestle is trying to trim ad tech middlemen
November 13, 2019 • 3 min read -
How American Express is preparing for a world without cookies
November 6, 2019 • 4 min read -
‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business
October 31, 2019 • 4 min read -
With DataXu buy, Roku unveils big ad ambitions
October 23, 2019 • 6 min read -
Why supply-path optimization hasn’t lived up to its promise
October 21, 2019 • 6 min read -
To reduce auction duplication, buyers start to enforce sellers.json
October 16, 2019 • 3 min read -
From critic to believer: How Martin Sorrell changed his tune on Google and Facebook
October 11, 2019 • 5 min read -
‘A sea change’: Local TV ad market races to automation ahead of next year’s election
October 11, 2019 • 9 min read