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The Programmatic Marketer

The definitive guide to what’s in and out in ad tech in 2022

By Ronan Shields  •  September 6, 2022  •
Ivy Liu
Trending in The Programmatic Marketer
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Modern Retail

Albertsons is putting digital screens for ads in more than a third of its stores

January 22, 2026

The retail giant has seen enough success in its digital screen network to begin a rollout in 800 of its 2,200-plus stores in 2026.

Brands in Culture

The Australian Open wants to be ‘the Super Bowl’ for experiential beauty marketing

January 22, 2026

“Tennis is in vogue at the moment,” said Roddy Campbell, director of partnerships and international business at Tennis Australia

The lead image shows a football player taking a selfie.
The Creator Economy

Dick’s invests in in-house influencers as brands seek control

January 22, 2026

Dick’s beefs up its in-house influencer program, joining brands moving to own creator relationships.

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