Marketing on Platforms

Marketing on Platforms

It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.

Member Exclusive

Marketing Briefing: ‘An energetic live bazaar’: As platforms expand live shopping, marketers and agency execs expect advertisers to test the channel

by Kristina Monllos
Member Exclusive

Marketing Briefing: Supply chain issues have marketers skipping over Thanksgiving and cutting right to the chase

by Kristina Monllos
Marketing on Platforms

‘We’re willing to try everything’: How a startup snack brand is leveraging meme culture to reach shoppers

by Kimeko McCoy
Sponsored

How advertisers are shifting mindsets to succeed amid iOS 15 and other identity challenges

Sponsored by Stirista
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Marketing Briefing: Why influencers could help market around this holiday’s supply chain issues

by Kristina Monllos
Member Exclusive

Digiday+ Research: Most brands haven’t let supply chain concerns influence their holiday promotions

by Max Willens
Member Exclusive

Marketing Briefing: ‘We’ve had to pivot, pause, and adjust’: How supply chain issues are causing marketers to change Q4 and holiday advertising plans

by Kristina Monllos
Marketing on Platforms

The Rundown: Even with 1B active users, TikTok still lacks lots of basics

by Max Willens
Marketing on Platforms

This search marketing pioneer is running for office, but search is not the most important part of his campaign playbook

by Kate Kaye
Marketing on Platforms

‘Continue to ebb and flow over time’: Denny’s chief brand officer on how consumers’ moods inform brand messaging

by Kristina Monllos
Marketing on Platforms

Why pandemic-era social media fixes haven’t worked — and could backfire — in the complex case of ivermectin

by Kate Kaye
Marketing on Platforms

‘The audience potential is huge’: Why DTC drink ware brand BruMate is taking a second look at SMS marketing

by Kimeko McCoy
Marketing on Platforms

Media buyers weigh in on the leaders and challengers on the social media landscape

by Kimeko McCoy
Marketing on Platforms

‘We found a more engaged audience’: Why Kajabi is increasing its media spending on TV now

by Kristina Monllos
Member Exclusive

Marketing Briefing: 4 trends that captured marketers’ attention the last six months and what’s next

by Kristina Monllos

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