Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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The latest threat of TikTok bans have caused marketers to raise an eyebrow
March 6, 2023 • 5 min read -
Digiday+ Research deep dive: Brands’ confidence in Instagram grows, while agencies’ confidence wavers
March 2, 2023 • 5 min read -
BeReal still has potential for advertisers, but its hype period is well and truly over
February 28, 2023 • 5 min read -
Digiday+ Research deep dive: Agencies and brands lose confidence in Facebook, even though they still spend there
February 23, 2023 • 6 min read -
Digiday+ Research: Agencies up their Amazon spend, but still don’t spend a lot on retail
February 21, 2023 • 3 min read -
Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress
February 13, 2023 • 6 min read -
Why Pepsi is returning to advertising on Twitter during the Super Bowl
February 10, 2023 • 3 min read -
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023
February 10, 2023 • 4 min read -
How brands and agencies are prepping this year’s hybrid Super Bowl war rooms
February 10, 2023 • 4 min read -
Pinterest jockeys for position in platforms arms race for short-form video
February 9, 2023 • 4 min read -
Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper?
February 9, 2023 • 4 min read -
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