Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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How brands and agencies are prepping this year’s hybrid Super Bowl war rooms
February 10, 2023 • 4 min read -
Pinterest jockeys for position in platforms arms race for short-form video
February 9, 2023 • 4 min read -
Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper?
February 9, 2023 • 4 min read -
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Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
February 3, 2023 • 5 min read -
How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
February 3, 2023 • 5 min read -
Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels
February 2, 2023 • 4 min read -
In the platforms’ arms race for creators, YouTube Shorts splashes the cash
February 1, 2023 • 5 min read -
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
January 30, 2023 • 7 min read -
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Will advertisers care about Twitter’s brand safety tools under new DoubleVerify deal?
January 25, 2023 • 5 min read