Marketing on Platforms
It's a platform world, and we're all just living in it. Brands are grappling with how to create content across Facebook, Snapchat and Instagram -- and whatever new thing comes along next.
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As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend
February 28, 2024 • 4 min read -
Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI
February 26, 2024 • 8 min read -
Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme
February 23, 2024 • 5 min read -
Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?
February 22, 2024 • 6 min read -
Magic Spoon co-founder Gabi Lewis talks cereal brand’s expanded retail footprint and marketing strategy
February 13, 2024 • 3 min read -
‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl
February 11, 2024 • 4 min read -
With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.
February 8, 2024 • 5 min read -
Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?
February 8, 2024 • 5 min read -
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024
February 6, 2024 • 4 min read -
How platform corporate execs might justify their widespread layoffs so far this year
February 5, 2024 • 7 min read -
Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands
February 2, 2024 • 4 min read -
Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars
January 30, 2024 • 8 min read