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The Programmatic Publisher
‘We go straight to the publisher’: Buyers beware of SSPs arbitraging inventory
February 16, 2017
The Programmatic Publisher
Why Donald Trump’s face keeps showing up on content ads
February 16, 2017
Modern Newsroom
The Outline’s Josh Topolsky: There’s too much sameness in digital media
February 15, 2017
Marketing on Platforms
Why Snapchat misses the influencer mark, for now
February 15, 2017
The Programmatic Publisher
The New York Times looks to programmatic ad sales in international markets
February 15, 2017
The Creator Economy
The most creative Trump resistance side projects
February 15, 2017
Publishing in the Platform Era
How platforms get publishers to play the access game
February 15, 2017
Media
Anatomy of a media failure: Why Scout Media flamed out
February 14, 2017
Publishing in the Platform Era
‘Beyond just impressions’: Inside Goal’s first sponsored Facebook Live TV series
February 14, 2017
Media
The race for direct connections: How ESPN gets readers to log in
February 14, 2017
Modern Newsroom
Day in the Life: How Hearst’s centralized features editor makes stories travel
February 14, 2017
Publishing in the Platform Era
How The Economist turns social visitors into subscribers
February 14, 2017
The Programmatic Publisher
Why Google won’t kill off header bidding
February 14, 2017
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