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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Media Buying
Member Exclusive
Media Buying Briefing: What the holding companies’ H1 results indicate for the rest of 2024
August 12, 2024
Generative AI
Digitas’ media chief Megan Jones on adapting to the speed of AI and social trends
August 9, 2024
Life Beyond the Cookie
Amid uncertainties, Silicon Alley’s leading lights collectively shrug at Google’s cookie news on earnings calls
August 9, 2024
Brand Safety
AI Briefing: What transparency could look like for AI-powered brand safety tech
August 9, 2024
Brand Safety
New Adalytics report raises new questions about use of AI systems for brand safety
August 7, 2024
Member Exclusive
Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts
August 5, 2024
Generative AI
AI Briefing: Here’s how AI is showing up during this earnings cycle
August 5, 2024
Evolving Agencies
How JumpCrew sells B2B companies on its concept of growth as a service
July 31, 2024
Generative AI
Why AR and VR are not going away, as AI advances personalization, measurement
July 31, 2024
Member Exclusive
Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google’s curtail of third-party cookie deprecation
July 29, 2024
The Creator Economy
Publicis intends to acquire Influential as it expands influencer marketing offerings
July 26, 2024
Generative AI
Brandtech Group accelerates AI experimentation through a creator residency program
July 25, 2024
Advertising around Politics
Nexxen adds CTV tools to tap into political ad market growth
July 25, 2024
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