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Do AI agents have a place in programmatic advertising?
This article is part of a series covering our Programmatic Marketing Summit. More from the series →
If programmatic advertising is already automated, then what’s the point of integrating AI agents?
That’s the question I had on my mind heading into this month’s Digiday Programmatic Marketing Summit in New Orleans, La. And it’s the question I put to a host of programmatic experts in attendance, from agencies to ad tech vendors. Their answers varied, but ultimately the consensus was that AI agents do have a role to play in programmatic advertising workflows, albeit a very specific one.
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In this week’s Digiday Podcast episode, hosts Kimeko McCoy and Tim Peterson recap the season’s biggest developments in the media and marketing industries and the questions they raise for the final stretch of 2026.