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Media Buying
Member Exclusive
Media Buying Briefing: New York’s new generation of Mad Men
October 27, 2025
The Programmatic Marketer
The great TID controversy takes another turn as Prebid moves to clarify its position
October 24, 2025
Generative AI
From hatred to hiring: OpenAI’s advertising change of heart
October 23, 2025
The Programmatic Marketer
Google’s AdX unit has begun striking deals with media agencies
October 22, 2025
Evolving Agencies
Indie agencies focus on optimizing media and creative using AI to pick up more clients
October 22, 2025
Member Exclusive
Ad Tech Briefing: Farewell to Google’s Privacy Sandbox, we barely knew ye
October 21, 2025
Strategizing for the Future
MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing
October 21, 2025
Member Exclusive
Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
October 20, 2025
Digiday Media Buying Summit
Media buyers look to next year’s budgets as this year’s volatility leaves a lingering sting
October 20, 2025
Retail Revolution
Walmart.com’s search results put ads front and center — a playbook Amazon pioneered
October 17, 2025
WTF Series
WTF is Ad Context Protocol (AdCP)?
October 15, 2025
AI Revenue Generation
Overheard at Prebid Summit: ‘Way too often, there’s a delta between what people do, and what they say they will do’
October 15, 2025
Digiday Media Buying Summit
Ars X Machina’s agile mix modeling penetrates the walled gardens to measure them against other channels
October 15, 2025
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