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How Jessica Chan, Perplexity’s one-person team tasked with building relationships with publishers, gets it done
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Media Buying
Evolving Agencies
Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
December 12, 2024
Agency Culture
Here are the numbers to know in Omnicom’s potential purchase of IPG
December 11, 2024
Agency Culture
Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave
December 10, 2024
Generative AI
Omnicom and IPG acquisition could lead to bigger AI investments — and maybe rewards
December 10, 2024
Member Exclusive
Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos
December 9, 2024
The Programmatic Publisher
Cinema ad firms – save one – consolidate their programmatic offerings
December 5, 2024
Generative AI
Innovation meets litigation: How media companies are tackling AI’s complex impact
December 4, 2024
Member Exclusive
Media Buying Briefing: Three fiscal quarters hold the keys to success for the holding companies’ fortunes in 2024
December 2, 2024
Google on Trial
Google uses search remedies trial to subpoena OpenAI, Perplexity and Microsoft over their generative AI efforts
November 27, 2024
Google on Trial
DOJ and Google make closing arguments in landmark adtech antitrust trial
November 26, 2024
Member Exclusive
Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates
November 25, 2024
Generative AI
Buying with bots: AI search raises the bar for tailored shopping and transparency
November 22, 2024
Evolving Agencies
Is an altruistic holding company too good to believe? Know Co. begs to differ
November 22, 2024
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