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Media Buying
Digiday @ CES
Reddit debuts new tools for tracking trends and advertising AMAs
January 7, 2025
Digiday @ CES
At CES, Omnicom Media Group strikes extended purchase data partnership with Amazon via Flywheel
January 7, 2025
Digiday @ CES
Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google
January 6, 2025
Evolving Agencies
The Acxiom data dilemma behind Omnicom’s market-making IPG acquisition
January 6, 2025
Member Exclusive
Media Buying Briefing: Publicis Media Exchange’s Joel Lunenfeld on CES and the growing role of tech in investment
January 6, 2025
Digiday @ CES
Omnicom Media Group research finds a markedly different search marketplace, and new opportunities
January 3, 2025
Evolving Agencies
How Omnicom’s purchase of IPG changes the notion of an agency holding company
January 2, 2025
Content & Commerce
Generative AI grows up: Digiday’s 2024 timeline of transformation
December 31, 2024
Evolving Agencies
Why consolidation means a potential payday for non-holdco agencies that target the ‘forgotten middle’
December 30, 2024
Member Exclusive
Media Agency Report: Horizon, Publicis, UM and others on CTV’s appeal, agency partnerships and programmatic’s evolution
December 25, 2024
Member Exclusive
Media Buying Briefing: Looking at the implications of Omnicom’s IPG purchase, including if it doesn’t happen
December 16, 2024
Content & Commerce
AI Briefing: Autonomous browsing and shopping agents bring new opportunities and (bot) risks
December 16, 2024
Evolving Agencies
Data licensing lawsuit adds a legal wrinkle to Omnicom’s planned acquisition of IPG
December 13, 2024
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