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Media Buying

Managing Through Crisis

How brands shifted marketing and media strategies through year of tariffs

Marketers share how they navigated the maze of tariffs and regulatory changes this year.

December 23, 2025

Related Coverage

  • In earnings reports, fashion brands clock fallout from tariffs and tease holiday plans
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  • How Costco stood against Trump’s agenda on tariffs, DEI this year
  • Member Exclusive

    Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut 

    December 22, 2025
  • The Programmatic Marketer

    Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns

    December 19, 2025
  • Sponsored

    Why media mix modeling is becoming essential for predictive ROAS measurement

  • Roblox programmatic advertising
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    December 18, 2025
  • Business of TV

    Why Pinterest wants to buy tvScientific, and what it signals for the CTV ads business

    December 16, 2025
  • Member Exclusive

    Ad Tech Briefing: How the experts predict digital ad spend will pan out in 2026

    December 16, 2025
  • Evolving Agencies

    Crossmedia and Mile Marker make moves now to grow in their rosters in 2026

    December 16, 2025
  • Generative AI

    Media agencies test AI planning agents, while edging toward buying tools

    December 15, 2025
  • Member Exclusive

    Media Buying Briefing: How the 4As’ Justin Thomas-Copeland is updating the org’s mission

    December 15, 2025
  • Strategizing for the Future

    In Graphic Detail: What to expect in media in 2026

    December 12, 2025
  • Zero-click Future

    As industry anticipates AI search ads, buyers scrutinize Google’s AI Max

    December 11, 2025
  • Generative AI

    AdsCopilot offers agencies an AI overlay at no cost

    December 11, 2025
  • Digiday Programmatic Marketing Summit

    Do AI agents have a place in programmatic advertising?

    December 10, 2025
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