Subscribe | Login

Reader

Digiday+ Member Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout

News Digiday + Podcasts Events Awards

News
Digiday +
Podcasts
Events
Awards

Hot Topics

The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics

Login Subscribe

My Account Logout

Special Projects
Digiday+ Research
WTF Series
Newsletters

Amid competition for sponsors, top sports clubs are investing in social media operations

Media
Marketing
Media Buying
Future of TV

Special Projects
Digiday+ Research
WTF Series
Newsletters

Last chance to save

Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24

REGISTER

Media Buying

Member Exclusive

Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical

An integration with Kochava’s StationOne signals shift from AI hype to standardized, executable ad workflows

7 hours ago

Related Coverage

Ad Tech Briefing: Ad tech’s agentic gambit at CES
Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising
The case against AI agents for programmatic ad buying

Featured

The Programmatic Marketer

Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns

December 19, 2025

The Programmatic Marketer

The AI hype cycle is rewriting ad tech’s M&A math

January 5, 2026

Member Exclusive

Media Buying Briefing: Omnicom Media execs begin their pitch outreach ahead of an expected new-business glut

December 22, 2025

Digiday Programmatic Marketing Summit

What happens when agency execs negotiate against AI agents

March 23, 2026
The Programmatic Marketer

Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin

March 23, 2026
Sponsored

How new infrastructure, like the Model Context Protocol, is reshaping marketing workflows
Member Exclusive

Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today

March 23, 2026
Media Buying

Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test

March 18, 2026
The Programmatic Marketer

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

March 17, 2026
Evolving Agencies

‘I’m not selling you hours’: PMG’s push beyond agencies

March 17, 2026
Evolving Agencies

After WPP reckoning: The case for and against principal media

March 17, 2026
Generative AI

Butler/Till’s first agentic media buying tests cut media and supply chain costs

March 17, 2026
Member Exclusive

Media Buying Briefing: Is ad marketplace uncertainty the new normal?

March 17, 2026
Generative AI

OpenAI is building the ad tech stack it’s currently borrowing

March 10, 2026
Member Exclusive

Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies

March 9, 2026
Media Buying

The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big Tech

March 6, 2026

1
2
3
…
70
>

Looking for something?

DIGIDAY+

Get access to tools and analysis to stay ahead of the trends transforming media and marketing

Subscribe

My Account

Visit your account page to make changes and renew.

Account

Newsletter

Get Digiday's top stories every morning in your email inbox.

Connect

Follow @Digiday for the latest news, insider access to events and more.

FAQ
Advertise
Privacy Policy
Masthead
Digiday Media

© 2026. All rights reserved