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Agencies have mixed feelings about using AI tools for product placements and influencer marketing
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Special Projects
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Marketing
Retail Revolution
RE/MAX joins retail media network arms race, piquing marketer’s interest with specialty status
December 20, 2024
The Creator Economy
As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
December 19, 2024
Gaming & Esports
Why Epic Games’ UEFN and Fortnite Creative marketing push is sparking calls for more transparency from some creators
December 19, 2024
Marketing on Platforms
Uber’s Ad playbook for 2025: scaling, innovating and staying the course
December 19, 2024
Marketing on Platforms
LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools
December 18, 2024
Member Exclusive
Digiday+ Research: Marketers reflect on what they consider a successful 2024
December 18, 2024
Gaming & Esports
How esports organization 100 Thieves rejuvenated its sponsorship business in 2024
December 18, 2024
Member Exclusive
Marketing Briefing: Let’s end the year with a big recap of 2024’s marketing trends
December 17, 2024
Strategizing for the Future
Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments
December 17, 2024
WTF Series
WTF is ad tech curation?
December 16, 2024
Marketing in Sports
2024 was the year Reddit made a play for social media’s organic sports crown
December 16, 2024
Marketing on Platforms
Marketers prepare for a world without TikTok as ban nears
December 16, 2024
Agency Culture
What does the Omnicom-IPG deal mean for marketing pitches and reviews?
December 13, 2024
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