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For platforms, here’s what’s not going to happen in 2026
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Marketing
Brands in Culture
The CMO-CCO split is becoming a corporate fiction
November 18, 2025
Marketing on Platforms
‘Clicks don’t pay the bills, pipeline quality does,’ becomes LinkedIn’s case for its pricey ad prices
November 18, 2025
Member Exclusive
Ad Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targeting
November 18, 2025
Evolving Agencies
Paramount Skydance’s remarks show principal-based media unease isn’t going anywhere
November 18, 2025
Marketing on Platforms
TikTok dangles cash, credits and fully-funded deals to supercharge U.S. Shop spending
November 17, 2025
Generative AI
Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy
November 17, 2025
The Creator Economy
Influencer partnerships expand, though unevenly across the creator economy
November 17, 2025
Navigating Economic Instability
Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals
November 14, 2025
Zero-click Future
Amid search wars, Google touts YouTube, display inventory to advertisers
November 14, 2025
Member Exclusive
Future of Marketing Briefing: The agentic turn inside programmatic advertising
November 14, 2025
AI Revenue Generation
For the agentic-curious: WTF is the Agentic RTB Framework?
November 13, 2025
The Creator Economy
Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive
November 13, 2025
Evolving Agencies
As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market
November 13, 2025
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