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As athletes embrace owned media properties, they’re pushing for more involved brand deals
Media
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Special Projects
Digiday+ Research
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Marketing
Experimental Channels
Why DSW and other brands are pivoting back to ‘old’ marketing tactics
June 3, 2026
Brands in Culture
As feeds become entertainment hubs, marketers rethink social’s role
June 1, 2026
The Business of AI
How Olly is updating its product detail pages for the AI era
June 1, 2026
Brands in Culture
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
June 1, 2026
Marketing on Platforms
X’s advertiser base is beginning to resemble its pre-Musk era
June 1, 2026
The Business of AI
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
May 29, 2026
Marketing on Platforms
OpenAI turns on cost-per-action ads inside ChatGPT
May 28, 2026
The Sports Marketing Playbook
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
May 27, 2026
Marketing on Platforms
In Graphic Detail: Why OpenAI’s ad business is still a work in progress
May 27, 2026
Brands in Culture
The AI paradox: Marketers trust AI to buy media, not build brands
May 27, 2026
Marketing on Platforms
As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed
May 26, 2026
Zero-click Future
Google’s latest commerce moves deepen the battle over agentic shopping
May 25, 2026
Retail Media Rewritten
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
May 22, 2026
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