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Forrester’s principal media report: It’s here to stay, so wise up on how to use it
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Marketing
Retail Revolution
Synthetic, Organic’s new cognitive tech division, seeks to solve real-world problems
August 18, 2017
The Programmatic Marketer
Internet mysteries: Why does last-touch attribution persist?
August 17, 2017
Glossy
How Ulta overhauled its business to edge out Sephora
August 17, 2017
Brands in Culture
Hyatt deliberated scrapping its new branded-content work after Charlottesville riots
August 17, 2017
Brands in Culture
Inside the growth of Coca-Cola’s music TV show in Africa
August 17, 2017
Content & Commerce
‘Do butt clicks count?’: Content marketers sound off on Facebook and ROI
August 16, 2017
Marketing
Why fintech startups love advertising on the New York City subway
August 16, 2017
The Creator Economy
Influencer marketing on Facebook is about to get more expensive
August 16, 2017
Member Exclusive
The Rundown: The industry jumps on the blockchain bandwagon
August 16, 2017
Marketing
SoFi battles its first major PR crisis
August 15, 2017
Retail Revolution
The Amazon effect echoes across the industry
August 15, 2017
Going Global
US attribution firms eye growth opportunities in Asia
August 15, 2017
Glossy
Canada Goose doubles down on US expansion as homeland popularity dwindles
August 15, 2017
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