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Marketing
The Creator Economy
What Blue Apron’s move to in-house its influencer marketing strategy says about the creator economy
August 25, 2025
AI Revenue Generation
Inside Estée Lauder’s $14 billion reset: AI, brand trouble and a travel retail retreat
August 22, 2025
Brands in Culture
Ignoring political noise, TikTok works to shore up place in organic social hierarchy
August 22, 2025
Retail Media Rewritten
Walmart finds its cushion in advertising as tariffs bite
August 22, 2025
The Creator Economy
Marketers increasingly pressured to show their creator spend is worth it — with harder metrics
August 21, 2025
Brands in Culture
Target’s next CEO shares his 3 top priorities in returning to growth
August 21, 2025
Generative AI
Media agencies scrutinize paid search adjustments amid zero-click signal confusion
August 21, 2025
Brands in Culture
Inside Heineken’s limited-edition NA beer campaign at the US Open
August 20, 2025
Generative AI
Behind Kellanova’s AI-powered push to improve creative and alter agency fees
August 20, 2025
Generative AI
Why generative AI doesn’t fit into a standard in-housing playbook – yet
August 20, 2025
Retail Revolution
Two agencies merge with PE help to grab a larger share of a maturing marketplace
August 19, 2025
Retail Revolution
As Target faces issues on multiple fronts, these once-loyal shoppers are still boycotting the chain
August 19, 2025
Marketing on Platforms
Here’s what marketers want from Meta’s Superintelligence Labs
August 19, 2025
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