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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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Retail Revolution
Best Buy wants to be the hub for AI-powered hardware like glasses, laptops
March 11, 2026
Brands in Culture
The in-house entertainment studio is having its social media team moment
March 11, 2026
Marketing on Platforms
TikTok after the legal fight and why it’s coming for Meta’s ad dollars
March 10, 2026
Member Exclusive
Ad Tech Briefing: Embattled, embittered and determined
March 10, 2026
Brands in Culture
Target CEO says ‘busy families’ will be company’s focus as it seeks growth
March 10, 2026
Marketing on Platforms
In graphic detail: How Anthropic’s Pentagon refusal is paying off in downloads, brand trust and enterprise deals
March 9, 2026
Generative AI
How AI could disrupt retail media’s $38 billion search ad market
March 9, 2026
Generative AI
‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
March 9, 2026
Marketing on Platforms
Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
March 9, 2026
Evolving Agencies
‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
March 6, 2026
The Creator Economy
Why a Gen Alpha–focused skin-care brand is giving equity to teen creators
March 6, 2026
Member Exclusive
Pitch deck: How ChatGPT ads are being sold to Criteo advertisers
March 5, 2026
Strategizing for the Future
Yahoo pauses IAB membership amid a series of quiet cost-saving measures
March 5, 2026
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