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Marketing
Future of Work
‘No-one knows the right answer’: Digiday Research shows return-to-office strategies are in flux
May 24, 2021
Marketing
Getting Facebook, YouTube, TikTok, Twitter and others to independent GARM brand safety verification is a diplomatic dance
May 24, 2021
Member Exclusive
Media Buying Briefing: The shift to programmatic in digital OOH creates ‘muscle memory’ for an outlier industry
May 24, 2021
Equality and Opportunity
‘Drive change’: 4A’s evp of talent, equity and inclusion on agencies’ focus on DE&I now
May 24, 2021
Marketing on Platforms
As influencer marketing grows, one agency startup targets your friends and neighbors to win you over
May 21, 2021
Marketing on Platforms
To keep up with mobile shoppers, Peace Out Skincare brand invests in SMS marketing
May 21, 2021
Content & Commerce
‘An amazing touchpoint’: Brands acquire customer data using Covid-19 vaccine giveaways
May 21, 2021
Equality and Opportunity
Publicis Media updates ad tech evaluation process to avoid cultural stereotypes, but getting information about algorithms ‘is hard’
May 20, 2021
Life Beyond the Cookie
‘We’re not investing right now’: Publishers skeptical as ID tech comes knocking
May 20, 2021
The Creator Economy
‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing
May 20, 2021
Brands in Culture
‘We can’t pretend like we didn’t just go through a global pandemic’: Alcohol brands cautiously optimistic about new messaging
May 19, 2021
Future of Work
Veganism in the workplace: How businesses are embracing eco-conscious workers
May 18, 2021
Marketing
Amazon will finally open its ads products and DSP to audit by Media Rating Council
May 18, 2021
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