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Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients
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Navigating Economic Instability
‘Mid, single digit growth is back’: ad spending’s new normal looks strikingly familiar
September 6, 2023
Gaming & Esports
Why Riot Games isn’t sold on in-game ads as other developers try to win over this type of marketing spend
September 6, 2023
Brands in Culture
Why brands like Chipotle, JetBlue are spotlighting employees in ads as they seek Gen Z talent for fall
September 6, 2023
Marketing on Platforms
Amidst social media fragmentation, marketers question Threads’ value after initial surge
September 5, 2023
Member Exclusive
Marketing Briefing: Coca-Cola’s senior director of generative AI Pratik Thakar on why the brand believes ‘AI is making everyone an artist’
September 5, 2023
Marketing on Platforms
X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balance
September 4, 2023
Gaming & Esports
Why decoupling from FIFA could spark a brand partnership renaissance for EA FC
September 4, 2023
The Programmatic Marketer
Anatomy of an ad tech outrage
September 1, 2023
Marketing on Platforms
With TikTok’s new search ad toggle, agency execs see marketers accelerating organic search efforts
September 1, 2023
Gaming & Esports
Evil Geniuses CEO Nicole LaPointe Jameson is officially stepping down
August 31, 2023
Member Exclusive
Research Briefing: MFA uproar puts spotlight on programmatic advertising, as majority of marketers use programmatic site display ads
August 31, 2023
Experimental Channels
Why virtual influencers have died off despite the AI boom that has a chokehold on the industry
August 31, 2023
Marketing on Platforms
How Amazon’s payout structure for influencers puts a spotlight on creators’ low pay
August 31, 2023
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