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Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
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Marketing
The Confessions
‘People are only just starting to get their sh*t together’: Confessions of an in-house marketer on first-party data
October 11, 2022
Privacy
CMOs are on their toes and not conducting ‘business as usual’ as data privacy regulators get more assertive
October 10, 2022
Content & Commerce
Why GoDaddy is showcasing small business owners to tout e-commerce and payment capabilities
October 10, 2022
The Programmatic Marketer
Marketers find first-party strategies easier said than done
October 10, 2022
Experimental Channels
Why online lit platform Wattpad is keying its organic digital strategy on TikTok videos
October 7, 2022
The Confessions
‘A lot of waiting, watching and partying while Rome burns’: Confessions of an ad tech exec on the third-party cookie delay
October 7, 2022
WTF Series
WTF is piggybacking?
October 7, 2022
Marketing on Platforms
Fireball taps into streaming, Instagram to reach Gen Z of drinking age
October 6, 2022
Privacy
Why regulators are still at odds over ad tech data privacy standards
October 6, 2022
Member Exclusive
Digiday+ Research: Amazon holds untapped marketing potential for brands, agencies
October 6, 2022
Brands in Culture
How brands like Pepsi and American Eagle are investing in original sound marketing on TikTok
October 6, 2022
Gaming & Esports
Evil Geniuses is using its DEI-friendly profile to win business from brand partners like Bud Light, HP and others
October 6, 2022
Brands in Culture
Square wants to reach Hispanic consumers with new Spanish-language marketing push
October 6, 2022
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