Join us at the Digiday Publishing Summit from March 24-26 in Vail
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Apple’s war against online tracking continues. Four years after the iPhone maker targeted link-based tracking tactics with the April 2019 update to Safari’s Intelligent Tracking Prevention feature, Apple has extended its aim to its mobile browser with last month’s rollout of iOS 17.
The latest version of Apple’s mobile operating system introduces Advanced Tracking and Fingerprinting Protection, an option for iPhone owners to make it harder for companies to track them when using Safari’s Private Browsing feature.
In addition to anti-tracking tactics like obscuring the web signals that companies collect to triangulate individuals’ identities through device fingerprinting and blocking known trackers, ATFP will combat companies using query parameters in links to track individuals, as explained in the video skit below.
More in Marketing
Digiday+ Research: TikTok usage and spend fall as U.S. ban looms
Brands’ TikTok usage and — more importantly — their marketing spend have both fallen off as of the first quarter of this year.
Why one exec thinks 2025 could be Pinterest’s most pivotal year yet
Pinterest’s vp of performance Matt Crystal caught up with Digiday to discuss the platform’s 2025 plans.
Amazon’s expanding ad platforms casts shadow on ad tech cottage industry
As Amazon continues to expand its ad platform, it’s casting a greater shadow over the cottage industry of ad tech that’s grown around it.