10 spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Tweeting Bad: Latest in Brands Doing Twitter Wrong

Does a fast-food chain need to be asking about your favorite Halloween costumes? Probably not. But that didn’t stop Panera from weighing in.

Our last batch of bad brand tweets included corny word scrambles and hashtag hijacking. This week’s tweets are just as bad. From fill-in-the-blank questions to random personal queries, check out the latest in brands tweeting bad.

 

Burger King

Screen Shot 2013-10-18 at 4.34.54 PM

Begging for a retweet and using multiple bad puns? Go to Twitter jail, BK, and do not collect $200.

 

Skittles

Screen Shot 2013-10-18 at 4.40.05 PM

What does that even mean? We get you are trying to be out there and random and funny, but come on.

 

Panera Bread

Screen Shot 2013-10-18 at 4.44.33 PM

Gee, thanks sandwich chain for asking this thoughtful question about a trending topic — we see what you are doing there. What’s your next question? What kind of #breadfully #spooky Panera sandwich I’m going to serve at my #Halloween party?

 

Oral B

Screen Shot 2013-10-18 at 4.54.21 PM

The laziest move in the book: a fill-in-the-blank! Twitter is not a place to post kindergarten worksheets, Oral B. At the very least, you could have tweeted something about brushing after indulging in Halloween candy. (Please don’t take that idea.)

 

Red Bull

Screen Shot 2013-10-18 at 4.58.36 PM

Glad you asked, Red Bull. Here’s ours: Researchers from Johns Hopkins University believe that energy drinks like Red Bull can lead to “caffeine intoxication” – and should therefore carry warning labels.

More in Marketing

Brand marketers are adopting fan-first social media strategies

Bigger brands are picking up a social playbook perfected by startup and scaleup marketers, having seen the results. But can it work at scale?

Creators build GEO strategies to get discovered by brands and agencies in AI search

With no established playbook for AI search, creators are starting to build their own.

How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies

Brands are refining partnerships to match audiences, drive cultural relevance and find new growth.