• April 28, 2025 •
- 01 Overall, the media industry is quick to experiment despite fragmentation
- 02 Publisher investment is slow, citing tech-related barriers
- 03 Publishers want higher yield and increased demand from agentic over cost savings
- 04 More advertisers are using agentic AI, but desire additional governance
- 05 Advertisers have already seen improvements in key areas, with plans for increased spend
- 06 With the highest adoption rate, agencies see themselves as crucial to agentic advertising
- 07 Agencies see most workflows benefiting from agentic AI, but education is needed for further adoption
- 08 The future of agentic advertising
