Every once in a while Digiday likes to check in on brands and see how poorly some of them are using social media. In the era of content marketing, you’d think that pointless, self-promotional, valueless tweets wouldn’t be so common among brands, but sadly they are.
Here is our latest batch of brands being cheesy and nonsensical on Twitter.
Tums: Cool pun…
How hard is it to make a yummy salad… twitter.com/TUMStweets/sta…
— Tums (@tumstweets) May 8, 2013
Snapple: Was there some previous conversation that we weren’t aware of that somehow relates sketch comedy to Snapple?
Who else thinks Snapple goes great with weekend sketch comedy shows?
— Snapple® (@Snapple) April 28, 2013
–
–
Starburst: That doesn’t make sense, and no that will not be a great day. No one is waiting for that day.
DJs can’t mix Starburst yet… but that will be a great day.
— Starburst (@Starburst) May 6, 2013
–
–
Charmin: Ew. Gross. Come on, do we really have to go there on Twitter?
#thatawkwardmoment you may have to deem the bathroom a biohazard. #tweetfromtheseat
— Charmin(@Charmin) May 2, 2013
–
Orbit Gum: Cool, that has nothing to do with gum and no one cares. But way to do the usual unnecessary brand holiday tweet.
On Cinco de Mayo, Orbit speaks the universal language of fabulousness!
— Orbit Gum (@OrbitGum) May 5, 2013
–
Skittles: It’s always weird when a brand Twitter account uses the first person, especially if there isn’t a line in the Twitter bio naming the specific person behind the tweets. And this is just lame and self-promotional on top of that.
I know I kid around a lot, but in all seriousness, Skittles taste awesome.
— Skittles (@Skittles) May 8, 2013
–
Pizza Hut: Pizza o’clock! You guys came up with that? Also, what are those random polaroids?
Pssst, it’s pizza o’clock. You know what to do #MakeItGreat ow.ly/i/1XNsD
— Pizza Hut (@pizzahut) April 24, 2013
-_
Walgreens: Can you imagine how much worse Twitter would be if every person and every brand tweeted “Good morning” and “Good afternoon” and “Good night” and “Happy Friday!” These kinds of tweets need to stop immediately.
Good morning!
— Walgreens (@Walgreens) May 8, 2013
More in Marketing
Your favorite beauty brands are now also entertainment brands
Many of today’s beauty brands are asking if entertainment and advertising can be one and the same.
Data specialist Ideally wants research to be used at the start of the creative process
Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.
By the numbers: How marketers are building the infrastructure for AI search
Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up.