Yuyu Chen

Yuyu Chen

The Programmatic Marketer

Why media buyers are often absent from discussions that set programmatic standards
Retail Revolution

No longer a one-off: How pop-ups became part of retailers’ core strategy
The Programmatic Marketer

How independent digital agency Cramer-Krasselt built its trading desk
The Programmatic Publisher

Domain spoofing remains an unsolved issue in programmatic advertising
Agency Culture

Agencies fight turnover, poaching with global job swaps
The Creator Economy

The state of influencer marketing
The Programmatic Marketer

‘It’s a work in progress’: How a billboard ad company is going programmatic
The Programmatic Marketer

Programmatic icon: The Trade Desk playbook for growing a thriving ad tech business
The Creator Economy

A marketer’s guide to the tricks and hacks of influencers
The Creator Economy

How media agency Maxus is testing artificial intelligence
The Programmatic Marketer

Programmatic 101: Marketers turn to vendors for ad tech lessons
Brands in Culture

Hold my meme: Brands are hijacking digital trends too often
The Creator Economy

Inside Activision’s ‘Call of Duty’ marketing playbook

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