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Yuyu Chen
Yuyu Chen
The Programmatic Marketer
Why media buyers are often absent from discussions that set programmatic standards
Retail Revolution
No longer a one-off: How pop-ups became part of retailers’ core strategy
The Programmatic Marketer
How independent digital agency Cramer-Krasselt built its trading desk
The Programmatic Publisher
Domain spoofing remains an unsolved issue in programmatic advertising
Agency Culture
Agencies fight turnover, poaching with global job swaps
The Creator Economy
The state of influencer marketing
The Programmatic Marketer
‘It’s a work in progress’: How a billboard ad company is going programmatic
The Programmatic Marketer
Programmatic icon: The Trade Desk playbook for growing a thriving ad tech business
The Creator Economy
A marketer’s guide to the tricks and hacks of influencers
The Creator Economy
How media agency Maxus is testing artificial intelligence
The Programmatic Marketer
Programmatic 101: Marketers turn to vendors for ad tech lessons
Brands in Culture
Hold my meme: Brands are hijacking digital trends too often
The Creator Economy
Inside Activision’s ‘Call of Duty’ marketing playbook
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