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Yuyu Chen

Yuyu Chen

Yuyu Chen

  • Retail Revolution

    On Black Friday, Home Depot saw more mobile traffic than desktop

  • The Programmatic Publisher

    Amazon pitches publishers a new header bidding wrapper

  • Going Global

    Chinese agencies are expanding to the US

  • The Programmatic Publisher

    Publishers’ programmatic woes: ‘We get punished by being premium’

  • The Programmatic Publisher

    ‘We don’t know what’s going on in our wrapper’: Publishers’ candid thoughts about ad tech

  • The Programmatic Publisher

    Publishers see a slow shift, not rush, to first-price programmatic ad auctions

  • Marketing on Platforms

    Casper’s shutdown of Van Winkle’s shows the limits of ‘brand journalism’

  • Retail Revolution

    Alibaba tests 60 futuristic pop-up stores across China for Singles Day

  • The Creator Economy

    Brands are using influencers on Musical.ly to reach teens

  • The Programmatic Marketer

    How eyewear maker Luxottica takes control of programmatic

  • auction
    Agency Culture

    Creative agencies are now offering media planning and buying services

  • Agency Culture

    ‘The threat is overblown’: Agency executives weigh in on competition from consultancies

  • Going Global

    Chinese tech companies venture into unmanned convenience stores

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